Brand Guidelines for Project Juice

BRAND REFRESH | STYLE GUIDE | TYPOGRAPHY SYSTEM

Project Juice was a young juice company based out of San Francisco. As a scrappy young company without an established design system, their designs had become highly eclectic. The company had grown to a point that they wanted to unify the look of all of their stores / packaging / ads / website / etc, under a single set of brand guidelines.

I inventoried the entirety of their current designs, created clear core values for the brand, and and build a system which reflected those values. I built a system that was consistent enough to create a strong brand presence, yet flexible enough to maintain the bright, honest, human feel that was at the core of Project Juice.